“On the average five times as many people read the headline as read the body copy. When you have written your headline you have spent eighty cents out of your dollar.” — David Ogilvy
I think it was almost a year ago that Mason of Mason’s Menagerie, a blogging friend gave me very good advice. He remarked that when I titled my post with the name of the blogging challenge/ prompt I was writing for, it looked like I was reblogging that post and not an original response from me.
That got me thinking about how I chose a title/ heading for my post. I changed my habit of using the name of the challenge in my header and instead would use an interesting phrase for my title. Believe me, it changed my stats and more people started reading my posts.
I agree with this statement that an eye/ attention grabbing headline/ title to the blog post is more likely to attract readers. Just make sure that the headline should not be misleading.
So yes, it makes a great difference when you use an interesting title/ header for your posts. Make it intriguing, interesting, or catchy. It always should reflect the content of your posts but don’t go for ordinary!