The value of a good headline/ title for your post

Blogging, prompts, Sadje's View, You Asked

TODAY’S QUOTE 

“On the average five times as many people read the headline as read the body copy. When you have written your headline you have spent eighty cents out of your dollar.” — David Ogilvy

➰➰➰

I think it was almost a year ago that Mason of Mason’s Menagerie, a blogging friend gave me very good advice. He remarked that when I titled my post with the name of the blogging challenge/ prompt I was writing for, it looked like I was reblogging that post and not an original response from me.

That got me thinking about how I chose a title/ heading for my post. I changed my habit of using the name of the challenge in my header and instead would use an interesting phrase for my title. Believe me, it changed my stats and more people started reading my posts.

I agree with this statement that an eye/ attention grabbing headline/ title to the blog post is more likely to attract readers. Just make sure that the headline should not be misleading.

So yes, it makes a great difference when you use an interesting title/ header for your posts. Make it intriguing, interesting, or catchy. It always should reflect the content of your posts but don’t go for ordinary!

Written for; Blogging Insights NF # 55 — Headlines, hosted by Tanya

#Keepitalive

#BloggingInsights

Published by Sadje

I am writing to express my opinion, share my experiences and to maybe provide some insight. My blog is addressing women at 50 ( but men are welcome to read my posts) ,their issues and the questions that come up at this stage in life. I don’t aim to teach, but to learn together.

Published

101 thoughts on “The value of a good headline/ title for your post”

      1. Not sure I should give his peersonal info out, but I will say he’s a wonderful guy, and had the uneviable task of keeping me on this planet over the last 3 years, and doing that pretty well

        Liked by 2 people

        Reply

  3. Valuable advice Sadje.

    I like how you share a good example “…That got me thinking about how I chose a title/ heading for my post. I changed my habit of using the name of the challenge in my header and instead would use an interesting phrase for my title. Believe me, it changed my stats and more people started reading my posts….”

    Liked by 2 people

    Reply

  4. Thank you for the mention, Sadje. I really appreciate it.

    A good title lets the reader know what to expect in the blog and if it’s for them gets them in to read it. Search site spiders also use the title to find and place your blog in the search results of say google. It does the same in WordPress Reader as well. So titles are essential to helping us increase readership.

    Liked by 3 people

    Reply

  9. I suspect the percentage of people who read just the headline is even higher than what David Oglivy stated. Headlines are so important. I wish I was a better headline writer. One trick I’ve tried: when a post hasn’t gotten a ton of hits, I’ll sometimes change the headline to see if a new one will hit home better. Thanks for sharing.

    Liked by 3 people

    Reply
  27. Pingback: The value of a good headline/ title for your post – Site Title

  30. I agree with this! I’ve always tried to create titles that intrigue people and hook them into reading more. It’s better to make the post more of a mystery than it is to give away everything you’re talking about anyway. Similar to reading the end of a book. If you already know the ending… What’s the point of taking the rest of the journey? 😅

    Liked by 1 person

    Reply
  35. Pingback: The value of a good headline/ title for your post
  41. Pingback: Sunday Poser # 101 – Keep it alive

Leave a Reply

Please log in using one of these methods to post your comment:

Gravatar
WordPress.com Logo

You are commenting using your WordPress.com account. ( Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. ( Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. ( Log Out /  Change )

Cancel

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.