Blogging insights # 13 -Ideally how long should a blog post be?

Dr. Tanya asks;

Short-form VS Long-form Content

How long are your blog posts on average?

I am a short post writer. I cannot write very long posts. Long posts make me lose focus and I find them tedious. So on average, my posts are around 200- 300 words. If I am writing poetry, it’s even shorter.

Given the option, would you rather post long-form or short-form content?

I prefer shorter posts. I guess I am not very verbose and want to state what I want to say in fewer words. Also, I don’t want to repeat myself. Another reason maybe is that I write 4-5 posts a day. With posting so many posts, it would be plain cruelty to foist long-winded posts on my readers. It’s, I think a sure-shot way of losing the interest of your followers.

Time is short and the attention spans of social media users shorter still, why do you think the search engines prefer longer content?

I haven’t the foggiest idea! If it’s a research-based post/ content, it may be justified as people want to get as much information as possible. But otherwise, I don’t think that most people would prefer a long post.




25 thoughts on “Blogging insights # 13 -Ideally how long should a blog post be?

  1. I guess, between the two of us Sadje, there is the ‘happy medium’. Me? Long posts. Most of the time. I’ve never paid attention to the word count though (unless I’m doing a prompt and it requires that I be aware). I don’t mind a long post, IF (as one other blogger pointed out) there are short paragraphs in the post, and it’s in a font and type style that is easy to read.

    Liked by 2 people

  2. I kind of like the middle ground, I like content with some depth. I really like the use of headings and short sentences to break up longer posts and I find those the easiest to read.

    Liked by 2 people

  3. I feel you. Shorter post, unless it pertains to research and explanation of said research, is easier to follow. I will say this again… Even when I wrote that story back in October, it actually drained me. Shorter posts don’t tend to knock me unconscious.
    Your posts are always a delight and insightful.

    Liked by 1 person

    1. I really appreciate your constant support. And you’re right that if we need to say our tell something, we will take as long as it takes. But it is not easy. BTW, I loved your story. 🌺🌸🌹🌷💐

      Liked by 1 person

  4. I write only 4 posts a month. The length of each post varies. I must admit that I do watch the word count, so I am at least mindful of what a longer post might do to lose the interest of my readers. I also love to include images which I feel further drive points home as opposed to adding an extra wordy paragraph or two.

    Additionally, I always break my paragraphs down into smaller chunks, which I believe helps to keep my posts tight even if the word count gets a little loosey-goosey.

    The subject of my posts may have a bit to do with their eventual length as well, especially if I’m lauding an author for instance, which is why I continue to choose subjects that are “sparky,” while, in my opinion, are also interesting to the best of my ability! 🙂

    Liked by 1 person

    1. With 4 posts a month, I think longer content is manageable. Both for the writer and the reader. I think the length of the post is directly related to the topic of it.
      Thanks for sharing your thoughts.

      Liked by 1 person

  5. Wow that that is really awesome to find your blog. If you wonder why search engines prefer longer articles just think of why social media sites provide such low quality traffic. Analyzing sites like Wikipedia will provide you with the answer. Thanks for sharing and good luck 😉


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